Organizations/Members: Manufacturers:

Organizations/Members:
  • Have product prices increased as a result of licensing? Overall, product pricing has stayed very reasonable, and in many cases, has remained unchanged.


  • Has the availability of products decreased as a result of licensing? No, members continue to have numerous products available to them, as the number of licensed vendors continues to increase each year. (Example: Tri Delta's Delta Shop has increased product selection and uniqueness, while running a comprehensive licensing program)


  • Has the diversity of products decreased as a result of licensing? No, members continue to select from a wide variety of products, ranging from lamps and afghans to candles and baby clothes.


  • Will the visibility of Greek organizations participating in licensing decrease if vendors stop selling their products? Of course, we are concerned about visibility in the marketplace; however, our concern lies primarily with the appropriate use of Greek trademarks, not the quantity of products. Again, the variety of products will continue to grow as more than 60 licensed vendors serve the market - with more in the queue.


  • Has licensing made an impact on the negative imagery used by vendors? Yes, Sigma Chi recently won a lawsuit against a vendor who glorified alcohol use among college students. Also, our Greek clients have more than 40 traveling consultants who regularly visit chapters and report infringing vendors, large and small.
Manufacturers:
  • Have licensing royalties caused an increase in the overall cost of goods? While royalties may cause a slight increase in cost of goods, many vendors actually increase their market share and overall revenue due to increased exposure afforded by licensing.


  • In becoming licensed, will I have to surrender creative control of my products to the organizations? Licensing actually encourages creativity; it only focuses on maintaining consistent use of trademarks and certain quality control standards. In many cases the availability of official logos and other artwork enhances the creative process.


  • Aren't licensing royalties for the Greek market too high? Royalty amounts are in line with what has proven effective in collegiate licensing, having in fact decreased from 10% to 8.5% of gross sales.

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